Taylor J. Hall http://www.taylorjhall.com Tue, 09 Jan 2018 18:26:54 +0000 en-US hourly 1 Nike’s “The Last Game” Video Wins World Cup Golden Boot http://www.taylorjhall.com/nikes-the-last-game-video-wins-world-cup-golden-boot/ http://www.taylorjhall.com/nikes-the-last-game-video-wins-world-cup-golden-boot/#respond Thu, 03 Jul 2014 15:37:50 +0000 http://www.taylorjhall.com/?p=6285 Nike's #RiskEverything marketing campaign for the 2014 World Cup got underway well before the first match in Brazil started. Using footballs grandest stage to tighten the gap in the only sports category where Adidas still held an edge was vital for Nike and they knew it.

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